Pistachio is set to be the star flavor of 2025, thanks in part to the viral success of the Dubai chocolate bar. Known for its rich pistachio filling and crunchy phyllo dough, this treat has captured the imagination of food lovers around the world, sparking a pistachio renaissance.
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Roxana Saidi, founder of Táche, a plant-based milk and latte brand, attributes her company's success to this newfound popularity of pistachios. She notes that the Dubai chocolate bar, specifically the "Can’t Get Knafeh of It" variety, has made pistachios a must-try flavor, not only in sweets but also in beverages and snacks.
The influence of this viral sensation can be seen at events like the Fancy Food Show, where pistachio-inspired products like oils, chocolates, and snacks are becoming increasingly common. With social media amplifying these trends, the future of pistachio is only becoming brighter, and its popularity is expected to grow exponentially in the coming years.
The pistachio craze is more than just a trend—it’s a reflection of a broader shift toward unique and creamy flavors in the culinary world. Whether it’s in your latte or your chocolate bar, pistachio is becoming an unforgettable flavor of 2025.
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